Customize your demo

Finding the right creators shouldn't feel like configuring a complex search before you even see a result. That's why we've completely redesigned creator search in Heylist. The new experience starts with what creators are actually posting, then lets you progressively refine your results using powerful creator and platform filters, all while updating your results in real time. Whether you're discovering new creators for a campaign or jumping directly to influencers you already know, the new search experience is faster, more intuitive, and built to help you explore with confidence.

Start your search with content, not filters

The new creator search experience flips the traditional workflow on its head.

Instead of opening with dozens of demographic and platform filters, searches now begin with the content creators publish every day. You can instantly search for creators based on:

• Keywords found in post captions
• Hashtags they've used
• Brands and creators they've mentioned

This content-first approach helps you discover creators who are already talking about topics that matter to your campaign, making discovery feel more natural and intent-driven.

As you type, your creator pool updates automatically, allowing you to immediately see how every keyword or hashtag changes your results.

Discover creators with live, real-time results

Every search is live.

There is no search button to press or page to refresh. Every adjustment automatically updates your creator list in the background.

Whether you're:

• adding new keywords,
• changing follower ranges,
• selecting locations,
• or refining engagement thresholds,

your results refresh automatically within moments.

This real-time experience encourages exploration. You can test different ideas, compare audiences, and quickly understand how each refinement impacts your potential creator pool without restarting your search.

Progressively refine your search

Powerful discovery doesn't have to be overwhelming.

The redesigned interface introduces a progressive refinement experience that keeps the initial search simple while making advanced filtering available exactly when you need it.

Start broad with content discovery, then layer additional filters such as:

• Audience demographics
• Creator location
• Audience location
• Follower count
• Engagement rate
• Platform-specific metrics
• Creator profile information

Multiple values within the same filter broaden your search, while combining different filters makes your results increasingly precise. This creates an intuitive search experience that stays approachable for new users while offering the depth experienced marketers expect.

Quickly find creators you already know

Sometimes you're not discovering someone new.

You're looking for a creator you've already worked with or have in mind.

Quick Find lets you instantly search creators by name, making it easy to jump directly to their profile. You can also pin selected creators alongside your discovery results, allowing you to compare known creators against newly discovered ones without interrupting your search workflow.

Whether you're validating an existing shortlist or expanding it with new recommendations, everything stays in one place.

Built for exploration

The redesigned creator search is built around progressive discovery.

You can begin with a broad content search across Instagram and TikTok, then gradually introduce creator and platform filters only when they're needed.

Because searches are automatically saved, you can easily return to previous discoveries, continue refining a search later, or build on successful creator searches for future campaigns.

The result is a workflow that feels less like configuring software and more like exploring your creator ecosystem.

Why it matters

Finding the right creators is one of the most important steps in influencer marketing.

The redesigned creator search makes that process faster, simpler, and more intuitive by combining content-first discovery, progressive filtering, and live results into a single experience.

Instead of spending time configuring filters before seeing any results, you can immediately explore creators based on what they're actually posting, then refine your audience with powerful search tools as your campaign requirements become more specific.

Whether you're launching a new campaign, building creator lists, or validating potential partnerships, the new creator search helps you move from discovery to decision with greater speed and confidence.

The redesigned creator search is available now in Heylist. Start exploring creators through the content they publish, refine your results as you go, and discover your next campaign partners faster than ever.