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Creating a great influencer marketing campaign starts with a great brief, but building one from scratch can slow your team down before the campaign even begins. Our new AI briefing model changes that. Simply paste a product URL, choose your campaign objective, and Heylist generates a complete, structured campaign brief in seconds. The result is an editable brief that helps you move from idea to execution faster, while creating a stronger foundation for creator discovery, campaign management, and reporting.

You can give it a try now!

Start with a product URL

Campaign creation now begins with your product.

Instead of staring at a blank page, simply paste a product URL and select your campaign objective. Heylist's AI briefing model analyzes your product and generates a complete campaign brief tailored to your goals.

Within seconds, you'll receive a structured first draft that includes:

• Brand and product information
• Campaign objectives
• Creator instructions
• Deliverables
• Key messaging
• Campaign guidelines

Every section is fully editable, giving you complete control before your campaign goes live. AI handles the heavy lifting, while you focus on refining the strategy.

Built to feel effortless

Campaign creation should feel fast, intuitive, and transparent.

As your brief is generated, you'll see it appear progressively, giving immediate feedback while the AI continues building each section. There's no waiting for a finished document before getting started.

Your work is also automatically saved throughout the process, so you can safely leave the editor and return whenever you're ready.

Whether you're launching a single campaign or managing dozens, creating a professional campaign brief becomes dramatically faster.

Find the right creators without starting from scratch

A great brief shouldn't stop at campaign planning. It should help you find the right creators too.

As your brief comes together, Heylist automatically builds a Target creators summary based on everything you've already written. Requested deliverables determine the platforms creators should publish on, while your campaign messaging, hashtags, and mentions identify the topics and interests they're most likely to create content about.

This gives you an instant preview of the creators your campaign is designed for. If the suggested platforms or interests don't match your expectations, simply refine your brief. The Target creators section updates automatically, keeping everything in sync without requiring any extra work.

When you're ready, click View matching creators to open Discovery with a creator search that's already configured from your brief. The suggested platforms become search filters, and the detected interests become content search criteria. Results appear immediately, and you can continue refining your search using Heylist's discovery tools and AI-powered search models.

Instead of starting with an empty search page and configuring dozens of filters, you begin with relevant creators already matched to your campaign. Your brief becomes both your campaign specification and the starting point for creator discovery.

A smarter foundation for every campaign

Your campaign brief doesn't just help you launch a campaign. It powers everything that comes next.

Once your brief is ready, it becomes the foundation for creator discovery, outreach, approvals, content management, and campaign reporting. Starting with a consistent, structured brief helps your entire team stay aligned while reducing repetitive manual work throughout the campaign lifecycle.

Prefer writing briefs yourself? No problem. Manual campaign creation remains fully supported, giving your team the flexibility to work however they prefer.

Designed for speed without sacrificing control

AI accelerates the first draft, but your expertise shapes the final campaign.

Review every section, refine your messaging, update deliverables, and adjust creator instructions before publishing. Because the AI generates a complete starting point, your team can spend less time writing repetitive content and more time building thoughtful, high-performing influencer campaigns.

Why it matters

Campaign creation shouldn't end with a document. It should kickstart your entire workflow.

By combining AI with your product information and campaign objectives, Heylist transforms a simple product URL into a complete campaign brief that also serves as the foundation for creator discovery. The result is a faster, more connected workflow that helps you spend less time on setup and more time finding the right creators, launching campaigns, and measuring results.

Explore it today

The new AI briefing model is rolling out to enabled workspaces.

Start your next campaign with a product URL, generate your first AI-powered brief in seconds, and see how effortlessly it flows into creator discovery. As always, we'd love to hear your feedback as we continue making campaign creation even faster and smarter.