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October 8, 2026

What are the campaign types?

  • Posting: creators create and publish content on their own channels.
  • UGC: creators submit content for your approval without posting it on their own channels. UGC campaigns are always paid.
  • Journey (Program): creators complete a series of posting campaigns.
  • Community: a space with your logo and an invitation for building a creator network.

Commercial usage rights for paid UGC require a separate agreement afterward.