Brands and agencies can now unlock richer, cross-platform insights with Heylist's newest feature: automatic detection of TikTok posts tied to their influencer campaigns. This update significantly boosts campaign visibility by streamlining TikTok tracking—no more manual searches or missed content.

A more complete view of creator impact

Creators don’t always tag your brand or drop a clickable link—and on TikTok, that’s especially true. This release expands Heylist’s post-tracking capabilities to ensure brands see the full picture, even when a TikTok post doesn’t explicitly mention the campaign in traditional ways.

Here's what you can expect:

Key features

Automated post detection

Heylist now scans TikTok for creator posts that match your campaign’s keywords or other contextual signals. If the content aligns, it’s automatically linked to your campaign dashboard—saving you time and reducing human error.

Cross-platform insights

Whether your campaign spans TikTok, Instagram, or both, you’ll now get unified analytics. This ensures campaign performance is measured more holistically—especially useful for agencies juggling multiple channels.

How it works

Our backend system parses creator content metadata and captions using a keyword matching algorithm informed by your campaign parameters. When a match is detected, the post is tagged, indexed, and surfaced within your campaign analytics, just like any manually tracked content.

This enhancement does not require any changes from creators—they don’t need to use special links or hashtags. It’s passive, seamless, and integrated.

Known limitations

While the feature boosts detection accuracy significantly, clickable TikTok links remain a challenge. Due to TikTok’s platform constraints, links captured in this process won’t be directly clickable in your dashboard—but the content will still be documented and accessible via the platform itself.

As TikTok continues evolving its API and content policies, we’ll keep refining this functionality for even deeper integration.

Why this matters

According to Heylist CEO Vicky Boudreau, “TikTok is where creators are most experimental—but also hardest to track. This feature is a big leap forward in giving brands the visibility they need without adding more work.”

With influencer campaign budgets increasingly shifting toward short-form video, the ability to detect and track posts across platforms is no longer a luxury—it’s a necessity.

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